Moriarty

Ik ben copyschrijvster: stel maar dat ik moest over u en uw bedrijf schrijven. I don't write about your business as if it were some perfect imaginary thing. You are real and your customers are real. They are also grownups and have seen enough snake-oil salesmen to know their kind. So don't be one!! You won't get good customers by telling them that you are honest. Tell them something you don't do, tell them about something you got wrong. Because there are people who don't mind that - and like you better for showing you are honest. Sure, I'm English - and I write mainly in English. That doesn't stop my insights from being put into Dutch. I know enough Dutch to know when a sales letter is good - or not.